Quantum - A Dynamic Insights Platform
Working with a close-knit team with years of agency and client side experience I was hired to lead the Design and User Experience of Quantum - a dynamic insights platform missing in the marketplace that would disrupt how marketing is done - from start to finish.
How is it different?
It’s all in one place.
The CoFounders combined consumer product marketing experience at one of the world’s biggest brands - Tide - and a passion for engineering and data science to create a platform that combined previously siloed client behaviors and trends.
It tells the whole story.
From brainstorming entirely new features to designing usable flows and beautiful interfaces, I've exercised my full range of product, interaction, and visual design skills on a daily basis.
It puts it in context.
We find ways to leverage data so that we identify opportunities for topline growth and improving ROI by creating a centralized hub of the consumer and buyer experience.
All about the user.
Following the steps of Design Thinking we empathized and brainstormed with the best of them! Which is to say with the potential end user to industry experts! To define goals and created prototypes that we tested and went back to again and again.
It tells the whole story.
From brainstorming entirely new features to designing usable flows and beautiful interfaces we included different aspects of the consutmer across a spectrum and at different levels of detail.
It puts it in context.
We find ways to leverage data so that we identify opportunities for topline growth and improving ROI by creating a centralized hub of the consumer and buyer experience.
From brainstorming entirely new features to designing usable flows and beautiful interfaces, I exercised my full range of product, interaction, and visual design skills on a daily basis. We found ways to leverage data so that we identify opportunities for topline growth and improving ROI by creating a centralized hub of the consumer and buyer experience.
Raised with Computing in the Palm of their Hands.
92 Million Strong.
As one of the largest generations in history Millennials are poised to no less a feat than the reshaping of the economy. Their unique experience will change the way we buy and sell making the study of their behavior and the understanding of this demographic critical to marketing of all kinds.
Who are they, really?
Recognizing this we created Millennial Finder which maps Millennials across the United States and identifies twelve unique segments sharing trends and insights that dynamically updates. An invaluable tool that is first of it's kind to the market.
From Tech-Savvy Savants to The Underestimate and the Casually Connected the we outlined Demographic information as well as Attitudes and ‘Same Segment Different City’ which helped fill out a national picture.
