Creative Director with over 15 years of expertise in digital branding, marketing, strategy, and UX/UI design, specializing in creating engaging and impactful user experiences across diverse industries. Skilled in leading cross-functional teams and managing large-scale, visually intricate projects, collaborating with external agencies to create on-brand, impactful content that resonates withaudiences. Strong focus on customer experience and visual storytelling, integrating insights to develop strategies that enhance engagement, highlight aesthetic appeal, and drive profitability. Known for delivering innovative, visually compelling solutions that align with business objectives and engage audiences in the world of architecture and design.
A ‘third-culture kid’ and global citizen I chose to put roots down in NYC where I am often spotted indoors at a museum or outdoors identifying a tree and musing about language.
Some career highlights are:
· Building alignment with internal Stakeholders at NBCUniversal across properties by designing roadshow presentation that focused on a sustainable competitive advantage for Peacock.
· Lead Service Design at KBA Architects firm to incorporate Human Centered Design into the spaces and experiences they create.
· Redesigned the Marketing website for HBO to increase viewer engagement. Helped create HBO Digital Brand across very strong individual Show Brands. Cultivated partnerships with engineering, marketing, sales and external agencies. Worked
with Executive Producer, Show Creators, and key Stakeholders to increase User Engagement and Subscriptions.
Created iterative plans for the rollout of differentiated products, services, digital and in person experiences for a hospitality group. Managing internal Operations Website, SEO, Email Marketing, Social Media Marketing, Print. Built food delivery platforms. Monitored budget, marketing trends, coordinated priorities, adjusted strategies, increased profit.
Tool Box
Sketch
Illustrator
Photoshop
InDesign
GSuite Apps
Microsoft Office
Native Spanish Speaker
Fluent French Speaker
Lunch Box
Active Listening
Collaboration
Research
Photography
Color Theory
Sketching
Typography
Prototyping
Problem Solving
Analysis
User Flows
Wireframing
Stakeholder Management
Agile Work Flow
Team Building
Presenting
Passports & Visas - the Double Bravo Story
The Fine Print.
At the age when most girls her age were busy collecting Charlie's Angels stickers and Brownie Badges, Barbara Buenz was busy building a collection of stamped passport pages and bound stacks of airmail correspondence. Born in Santiago to a Chilean mother and Dutch father, her childhood was spent in a whirlwind of continents and cities including Santiago, Mexico City, Chicago, Toronto, London and Bogotá. This shaped the way she sees the world - all related, same desires different iterations.
An experienced, strategic trilingual leader with an international and multicultural upbringing Barbara’s passionate about the space where people, brands, innovation and culture meet.
She’s dynamic, resilient, upbeat and un-fussy. A well-rounded multidisciplinary User Experience and Design Leader with over 20 years focused on human-centered design practice with extensive experience working on cross-functional teams. Her natural curiosity allows her to cultivate a deep understanding of users and their behaviors which results in products and experiences that make a difference in people’s lives.
A thinker and a doer Barbara is able to create and execute brilliant ideas across print, screen and space. She’s comfortable handling multiple projects and capable of taking them from concept through to completion. A natural in Adobe CC, she can articulate ideas on paper and face-to-face – internally and externally. She can design for digital media, for print media, and for 3D spaces she’s a whiz.
She’s a natural presenter of creative concepts from C Suite Executives to External Clients in a thoughtful and articulate manner. She’s able to work with different departments to maintain a consistently high output and to lead in the delivery of projects ensuring brand consistency.
Barbara has an ability to bring out the best and to mentor more junior members of the team. She’s a go-to for advice and guidance. She likes to foster an open forum and help people use and develop their natural skillset. She’s an advocate for her team - an ambassador for Design and UX - happy to work with external studios whether new to the effort or pre existing relationships. She strongly believes that the sum of the parts is greater than the whole.